March 25, 1966
At a photo session at Bob Whitaker’s studio in London, The Beatles posed in white coats using sides of meat with mutilated and butchered dolls for the cover of their next American album, Yesterday and Today. After advance copies were sent to disc jockeys and record reviewers, negative reaction to the cover photo was so strong Capitol recalled 750,000 copies from distributors to replace the cover. The total cost to Capitol to replace the cover and promotional materials was $250,000, wiping out their initial profit.
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March 25, 1966
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