This Day in Beatle History - The Beatle Zone

July 28

1964 (Jul 28) - Beatles With Two Shows in Stockholm

On their second visit to Sweden, The Beatles played two shows at an ice hockey arena, the Johanneshovs Isstadion, Stockholm. During the first show, both Paul McCartney and John Lennon received mild electrical shocks from ungrounded microphones. Supporting acts included The Kays, The Moonlighters, and The Streaplers.

1968 (Jul 28) - 'Mad Day Out' Photography Session

The Beatles hold their “Mad Day Out,” an all-day group photography session across London, which produces most of their well-known latter-day photographs, including the cover of Life and the inside gatefold of their Beatles 1967-1970 album.

1969 (Jul 28) - Work on 'Abbey Road' Continues

The Beatles record “Polythene Pam” and “She Came In Through the Bathroom Window.”

1987 (Jul 28) - Beatles Sue Nike

The Beatles, along with Yoko Ono, sue Nike for using “Revolution” in TV commercials. Nike authorized the song through the group’s US label, Capitol, and Michael Jackson, who owns the publishing. Nike doesn’t back down and continues running the ads, which anger many Beatles fans but sell a lot of sneakers. The suit is later settled out of court for an undisclosed amount.

July 29

1965 (Jul 29) - 'Help!" UK Premiere

The Beatles second feature film Help! had its UK premiere at The Pavilion in London. The Beatles later said the film was shot in a “haze of marijuana. 10,000 fans turn out for the premiere.”

1966 (Jul 29) - 'Bigger Than Jesus' Comment Surfaces

Datebook published Maureen Cleave’s interview with John Lennon in which he said ‘We’re bigger than Jesus now.’ American Christians reacted with outrage, organizing ‘Beatle bonfires’ burning the group’s records.

1968 (Jul 29) - First 'Hey Jude' Session

The first recording session of The Beatles seven-minute epic ‘Hey Jude’ took place at Abbey Road studios London. The Paul McCartney song was written about John Lennon’s son Julian.

2005 (Jul 29) - 'All You Need Is Love' Lyrics Auctioned

An anonymous bidder pays one million dollars for the original handwritten lyrics to The Beatles’ “All You Need Is Love” at the Hippodrome nightclub in London.

July 30

1966 (Jul 30) - 'Yesterday...And Today' #1 in the US

The Beatles started a five week run at No.1 on the US album chart with ‘Yesterday…And Today’, the group’s 8th No.1 album. Issued only in the United States and Canada, the album is remembered primarily for the controversy surrounding its original cover image, the “butcher cover” featuring the band dressed in white smocks and covered with decapitated baby dolls and pieces of meat.

1968 (Jul 30) - Apple Boutique London Closes

The Beatles closed their Apple Boutique in London after seven months of business, giving away all the stock to passers by and Apple staff.

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